Audemars Piguet has always been determined to forge its own path, starting with the founders' decision to create one-off timepieces in an era of looming industrialisation.

 Despite a commitment to preserving tradition and savoir-faire, generations of watchmakers at AP have consistently advanced their craft, leveraging new technology in a constant quest for improvement.

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Designed by Gérald Genta, the introduction of the Royal Oak in 1972 defies convention with its large 39 mm tonneau-shaped case, octagonal bezel, and “Tapisserie” dial. Breaking design codes, the integrated bracelet and body in hand-finished steel ennobles the material to the same status as gold.

Audemars Piguet has always kept one foot rooted in tradition and one foot stepping into the future of horological technology and design.

Jasmine Audemars

Chairwoman of the Audemars Piguet Foundation

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Throughout its history, Audemars Piguet has combined a variety of materials and developed avant-garde and sometimes disruptive aesthetics. This boundless creativity reflects the pioneering and free spirit that the Manufacture has preserved and nurtured for generations.