Since 1875, Audemars Piguet has been dedicated to crafting bespoke complicated watches, meticulously finished and assembled by hand. Each timepiece created features custom decorations for the final touch elevating it into a true work of art.

For some models, the creative process begins with selecting the material and colour for the different components such as the case and bracelet, as well as the dial, counters, hands and hour-markers.

A variety of decorations are then presented. The different gemsetting techniques each lend a distinctive sparkle to the watch, while personalised engravings can be made to the caseback and the oscillating weight for added detail. Dials crafted from natural precious stones, including aventurine, opal, onyx, jasper and ruby, complete the handcrafted creation.


This array of aesthetic options transforms each watch into a highly personal timepiece, offering design possibilities that range from highly elegant to boldly sportive.

Crafting a bespoke watch in Haute Horlogerie is akin to Haute Couture. It demands meticulous attention to the client's desires and advanced watchmaking expertise to meet the highest expectations.

From calfskin leather and alligator to textured and natural rubber, straps are available in an array of textures and colours, completed with refined stitching.

Audemars Piguet creations present expressive dials, offering endless possibilities for custom designs. Stylised hands, numerals and hour-markers enhance the aesthetic, allowing for a truly unique rendering.

These watches are for inspiration only. Their designs cannot be reproduced.

Vue de l’intérieur d’une boutique Audemars Piguet.

We invite you to visit our AP Houses and boutiques to receive expert advice and guidance, either by appointment or walk-in.