21 March 2025
Created in collaboration with Dreamscape Immersive, the new virtual reality immersion The House of Wonders presents a fresh and imaginative approach to craftsmanship through a visit to the Audemars Piguet manufacture. This unique experience invites participants to step into the marvellous complexity of manufacturing miniature mechanical objects, shining a light on the numerous talented individuals involved in their conception.
This new adventure starts on March 21 at the Dreamscape centre in Geneva.
After The Clockwork Forest, the first virtual reality (VR) experience launched by Audemars Piguet and Dreamscape Immersive in 2023, this second episode focuses on craftsmanship and the Audemars Piguet’s wonderful universe. In groups of six, participants are invited to follow a visionary idea symbolised by an origami bird, as they set out on a journey through the various workshops to discover the complexity that goes into manufacturing mechanical objects.
Both immersive and engaging, "The House of Wonders" allows participants equipped with VR headsets to see themselves as avatars, navigate through theses fantastic virtual settings, and act on the course of the story to conceive their own creation.
This new adventure can be experienced from March 28 at Dreamscape’s Geneva venue, located in Confédération Centre. It will then be hosted at Audemars Piguet’s Manufacture des Saignoles (Le Locle) and AP House Milan in April.
Address
Confédération Centre, Rue de la Confédération 6-10, 1204 Genève
Hours
Wednesday: 12 pm – 7 pm
Thursday: 12 pm – 9 pm
Friday: 12 pm – 9 pm
Saturday: 10 am – 9 pm
Sunday: 10 am – 7 pm
Dreamscape is a place where visitors forge unforgettable memories by diving into immersive worlds and sharing adventures they can't experience anywhere else. Our philosophy is to push the boundaries of creativity by combining cutting-edge technology with impressive content.
Walter Parkes
Co-founder and CEO, Dreamscape Immersive
Combining individual talent with the strength of the collective, this experience is inspired by the avant-garde spirit of Audemars Piguet and its founders, who for 150 years have encouraged the transmission and perpetuation of traditional local know-how through new technologies.