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Step into our AP House, an innovative and intimate concept that embodies Audemars Piguet’s forward-thinking approach to retail. AP House London invites you to experience a blend of luxury and comfort in one of England's iconic Grade II listed buildings. Overlooking the prestigious New Bond Street, the 420-square-metre space offers a refined setting with a professional kitchen, a Steinway Spirio piano, and spaces designed for both relaxation and socialising. Join a community where genuine connections and a shared passion for fine watchmaking are at the heart of the experience.
Audemars Piguet’s forward-thinking approach to retail. Whether you wish to discover our watches, explore AP’s universe, or simply spend time with us, our doors are always open. Designed as a timeless space for lovers of the brand, the AP House was created in collaboration with some of the Manufacture’s most loyal clients, imagining how brand founders Jules Louis Audemars and Edward Auguste Piguet would deal with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches. The result is a space where the comfort of home and the warmth of friendship take priority.